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< Back to current issue of Immigration Daily < Back to current issue of Immigrant's Weekly

Law Firm Marketing - Offline And Online

All immigration law firms in the USA and Canada are eligible to participate in the following, even if the firm is not currently a member of ILW.COM's directory of immigration lawyers. The agenda for the workshop is as follows:

1. Where Do Online Efforts Fit In A Firm's Overall Marketing Program

  • Online as percentage of average marketing budget
  • Corporate customers: Where does online fit
  • Online vs. Yellow Pages advertising
  • How to leverage online efforts in word-of-mouth marketing
2. Components Of The Online Marketing Effort
  • Website hosting and maintenance
  • Corporate prospects and the law firm website
  • Content costs money
  • Promoting the website - search engine optimization vs. paid listings vs. directories
3. Listing On ILW.COM
  • Link to your website
  • Most searched states, specialties, languages
  • Secrets of an effective listing
  • Chat as a client referral tool
  • Additional cities and states
Requests for registration should be sent to webmaster@ilw.com. This 45-minute long free workshop for immigration lawyers will be on Thursday, February 5th (1.15pm to 2pm ET). Once again, all immigration law firms in the USA and Canada are eligible to participate, even if the firm is not currently a member of ILW.COM's directory of immigration lawyers.



Immigration Daily: the news source for
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