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< Back to current issue of Immigration Daily < Back to current issue of Immigrant's Weekly

Education-Based Marketing For Immigration Lawyers - Free Workshop

Trey Ryder will be the featured speaker at ILW.COM's telephonic workshop on Thursday, January 22nd (1:15pm ET to 2pm ET). Mr. Ryder, the author of today's Featured Article, is a noted authority on lawyer marketing, his articles have appeared in numerous legal publications. He focuses on his unique "dignified marketing" method and has appeared in continuing education programs by local and state bar associations around the country.

Discussion Outline: "How to attract new clients, increase referrals, strengthen client loyalty and build your image as an authority -- without selling!"

During this eye-opening program, you will discover:

  • 13 marketing misconceptions that cost lawyers a fortune
  • How to attract calls from the prospects you want to reach
  • How to create a powerful marketing message
  • How to begin your program of education-based marketing
  • Why selling-based marketing no longer works
  • Why most p.r. programs do not work
  • 6 essential elements for marketing success
  • How to build your image as an authority
  • How to appeal to skeptical prospects
  • How to overcome phone-call fear
  • How to make your marketing accountable
  • Why marketing programs fail
  • Why you should never compete on low price
  • How to get prospects to eagerly pay you higher fees than other lawyers charge
  • How to get prospects to call you before they call other lawyers
  • The toughest marketing challenge you face (it is not what you might think)
  • Why you should never rely exclusively on referrals
  • How to establish the highest possible level of trust
  • The most effective time to deliver your marketing message (no, it is not when your prospect is in your office)
  • Why you should never promote your services -- and what you should promote instead!

Some of Mr. Ryder's articles are:

This telephonic workshop is only offered to members in good standing of ILW.COM's directory of immigration lawyers, and is free of charge. Those interested in participating should send a registration request to