Fact Sheet: Department of Homeland Security Seal
For Immediate Release
Office of the Press Secretary
June 19, 2003
Today Secretary Ridge unveiled the new Department of Homeland Security seal while speaking to 200 employees in Selfridge, Michigan.The seal is symbolic of the Department's mission - to prevent attacks and protect Americans - on the land, in the sea and in the air.
In the center of the seal, a graphically styled white American eagle appears in a circular blue field. The eagle's outstretched wings break through an inner red ring into an outer white ring that contains the words "U.S. DEPARTMENT OF" in the top half and "HOMELAND SECURITY" in the bottom half in a circular placement. The eagle's wings break through the inner circle into the outer ring to suggest that the Department of Homeland Security will break through traditional bureaucracy and perform government functions differently. In the tradition of the Great Seal of the United States, the eagle's talon on the left holds an olive branch with 13 leaves and 13 seeds while the eagle's talon on the right grasps 13 arrows.
Centered on the eagle's breast is a shield divided into three sections containing elements that represent the American homeland - air, land, and sea. The top element, a dark blue sky, contains 22 stars representing the original 22 entities that have come together to form the department. The left shield element contains white mountains behind a green plain underneath a light blue sky. The right shield element contains four wave shapes representing the oceans alternating light and dark blue separated by white lines.
The seal was developed with input from DHS senior leadership, employees, and the U.S. Commission on Fine Arts. The Ad Council, which currently partners with DHS on its Ready campaign, and the consulting company Landor Associates were responsible for graphic design and maintaining heraldic integrity.
All 180,000 DHS employees will soon receive a DHS lapel pin and a personalized DHS certificate. The personalized certificate signifies that the employee was part of the Department of Homeland Security at its inception. The seal will ultimately be used on department materials, signage, credentials, badges, vehicles, sea vessels and aircraft. Media wishing to obtain a high resolution version of the new Department of Homeland Security seal can do so below.