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How to Convert Email Inquiries into Paying Clients

At the outset, one must realize that this small note can only be a start towards exploring this big subject. A few pointers:

(1) Answer all emails promptly, preferably in no more than one business day. On the internet, people tend to make up their minds quicker than they do using traditional channels like word-of mouth.

(2) Keep your reply short. You can discuss the matter at greater length with the email prospect on the phone. This will also allow you to deal effectively with the flood of emails, separating the wheat from the chaff without spending too much time.

(3) Always include your contact information in your email replies, it will help your prospective clients come one step closer toward becoming paying clients. The most effective way to do this is to use the signature feature in popular email programs like Outlook, Outlook Express, etc. In your contact information, include not only your phone number, but also your email address, a link to your website, a byline about your legal services, etc.

ILW.COM Focus will carry more tips on converting email prospects into paying clients in future issues of Immigration Daily.


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