ILW.COM - the immigration portal Immigration Daily

Immigration Daily: the news source for legal professionals. Free! Join 35000+ readers

Home Page

Advanced search


Immigration Daily

Archives

Processing times

Immigration forms

Discussion board

Resources

Blogs

Twitter feed

Immigrant Nation

Attorney2Attorney

CLE Workshops

Immigration books

Advertise on ILW

VIP Network

EB-5

Chinese Immig. Daily

About ILW.COM

Connect to us

Make us Homepage

Questions/Comments


SUBSCRIBE

Immigration Daily

 

Chinese Immig. Daily



The leading
immigration law
publisher - over
50000 pages of free
information!

Copyright
©1995-
ILW.COM,
American
Immigration LLC.

Immigration Daily: the news source for
legal professionals. Free! Join 35000+ readers
Enter your email address here:



< Back to current issue of Immigration Daily

How A Lawyer Can Sell Like a Doctor

by Larry Bodine

  1. In law firm marketing, clients are the low hanging fruit -- but lawyers go about asking for business the wrong way. 
  2. What clients want: a personal counselor or a trusted advisor
  3. Why it's a mistake to recount your credentials to a potential client in law firm marketing.
  4. Amateur selling is saying, "this is my firm, my practice area, this is how long our firm has been in operation."
  5. The most interesting topic to clients. "If they are talking, you are selling."
  6. Why there is no downside to business development.
  7. Sell the way that doctors do: ask "where does it hurt?"
  8. If doctors sold like lawyers do, you'd run out of the office as if your hair was on fire.

Copyright 2004-2009 Larry Bodine


About The Author

Larry Bodine is a Business Development Advisor based in Glen Ellyn, IL.  He has helped law firms generate millions in new revenue by devising strategies, conducting business development retreats and individually coaching attorneys. He can be reached at 630.942.0977.


The opinions expressed in this article do not necessarily reflect the opinion of ILW.COM.


Immigration Daily: the news source for
legal professionals. Free! Join 35000+ readers
Enter your email address here: