Have You Been Googled? How To Market Your Firm Online In 2004
Having a web site will not drive clients to your firm. Odd that a web designer would write something that bold, but it is true. It is also true that simply advertising in an online legal directory is not enough. Neither is it enough to create a snazzy intro or plug in a few keywords into your web page, relax and wait for the clients to roll in.
However, you can generate new clients from the Internet using a combination of these techniques. Potential clients are looking for legal assistance online and the amount of people searching for a lawyer on the Internet increases each day. This brief article will detail how you can help clients find your firm instead of your competition through a variety of techniques. A more in-depth look at these strategies will be published next month on our web site and at TechnoLawyer.com.
Before we begin our article, we must first talk about the Google Algorithm. A change took place in late January with Google updating its algorithm that is used to rank web sites. Google provides 75% of all search results, so this is a major change. The bad news is that if your web site was once ranked well, it has quite probably fallen off the face of the earth due to this “update.” The good news is that there are still techniques that can achieve a high ranking and, rest assured, every search engine specialist out there is trying to figure out exactly what qualities in a web site the new algorithm likes or dislikes, which then translates into rankings.
While it is too soon to say what the secret is for the new Google algorithm, this is most likely an update of the November algorithm that changed how web sites were ranked in larger industries (insurance, hotels, travel, tickets, personal injury attorneys, etc.). The new algorithm has expanded to cover nearly all legal practice areas and all major geographic regions.
The recent changes in Google and other search engines prove that you should not put all your eggs in one basket, relying totally on search engine optimization as your only avenue of Internet marketing. While there are always fixes to get your web site ranked high again, it is better to have a steady stream of client inquiries from multiple marketing avenues.
Sign up to Directories
Advertise - Pay per Click
Write Good Content
Peter Boyd, Esq. at PaperStreet Web Design. Located in Miami, FL, PaperStreet Web Design has extensive experience developing, redesigning and optimizing law-related web sites. Our expertise can save you time and money while increasing your firm's business traffic.Contact us and we can easily redesign your web site to impress clients and get profitable results. Feel free to contact Peter Boyd at PaperStreet Web Design, firstname.lastname@example.org or 954.523.2181.
The opinions expressed in this article do not necessarily reflect the opinion of ILW.COM.