Should I Submit Our Site To 1,000 Search Engines?
Everyone has received an email stating that your web site could be listed in 1,000 search engines for only $49.95. The email usual starts of with, "I saw your awesome site and noticed . . . blah blah blah" and ends with, "Give us money and we will submit you to 1 gigatrillion-zillion-million sites." We have all wondered whether paying to submit our awesome web site to these search engines will result in more web traffic and more clients.
Our advice: Don't waste you money.
If you want your web site to gain more traffic you need to correctly optimize your web site and not just submit it. Submitting your web site to 1,000 different search engines, or even 1 gigatrillion, will not do anything because of three reasons.
What you really need is for your web site to be optimized correctly. Optimization is an intricate process whereby the content and organization of your web site is revamped. You can view our previous newsletters on the topic. Optimizing your web site and THEN submitting your web site will ensure that you are ranked in the top-ten for your keyword phrases.
Sure, there are a quite a few major search engines that you want to be included in, such as Lycos, Hotbot, Excite, MetaCrawler, Netscape, WiseNut, AOL, Fast, AlltheWeb, Yahoo!, Inktomi, Go.com, Looksmart, AltaVista, iWon, MSN, Ask Jeeves (aka Ask.com), Teoma, and Google. However, through mergers, buyouts, and syndication agreements, nearly all major search engines and portals receive their search results from a few providers of data. In fact, some of the top web properties, such as MSN, Yahoo!, AOL and others receive syndicated content and search results.
If a company offers to submit you to 1,000 search engines or more then that company is submitting you to countless SPAM directories and/or irrelevant search engines. Their sole purpose is to obtain your email address and SPAM you. If you like receiving offers for enlarging various body parts, then cool, sign up for these SPAM directories. If not, then directly submit your site to the top search engines through each search engines web page.
Of course, if your web site has been on the Internet for more than a year, then there is a good chance that it has already been included. And if you web designer knows anything other than how to create a scrolling logo that flashes orange and blue, then they would have already submitted your web site upon completion of their project. In any event, if your web site is not listed in a search engine for some reason, then you can submit your own web site for free by visiting each major search engine.
So Where Should I Submit?
Free Inclusion Web Sites (Just a Few)
Paid Inclusion Web Sites
Pay-per-Click Web Sites
Peter Boyd, Esq. at PaperStreet Web Design. Located in Miami, Fl, PaperStreet Web Design has extensive experience developing, redesigning and optimizing law-related web sites. Our expertise can save you time and money while increasing your firm's business traffic. Why have a web site if no one can find it? We also are adept at creating and executing entire Internet Marketing campaigns that include various advertising options and individualized newsletters. If you have any questions about search engine placement or need your web site optimized for search engines, feel free to contact Peter Boyd at PaperStreet Web Design, firstname.lastname@example.org or 305.804.2218.
The opinions expressed in this article do not necessarily reflect the opinion of ILW.COM.